Crafters, it can be overwhelming trying to figure out where to sell your craft. Do you concentrate on selling in one location or venue or do you spread yourself over several Big Craft Markets? The answer is YES. I think it is yes to both as a general answer and then you have to look at what is best specifically for you.
If you are starting out and you don’t have any built in exposure, you need the Big Craft Markets. Markets like Bonanza, Etsy, Ebay have built in traffic already. People are already shopping at these sites. It is crutial to your business to be a part of these venues. You can list on all of the sites and just manage the stock on each one of them as items sell. If an item sells on Etsy, update your stock on the others. This does take time but your exposure is HUGE.
I am a BIG fan of websites. I think if you have company, you need a personal website. It doesn’t cost hardly anything to have a website these days. You can get a free site through WordPress and then buy your domain through GoDaddy for as little as $10 a year. (sometimes less). At the beginning of having the website, all you will need to do is talk about your product, share pictures of your product and link them to the Big Craft Markets that you are selling off of to buy the item. Don’t worry about setting up a Checkout Cart on your site at the beginning. Until you get the traffic coming to your site for your product built up, don’t waste your time, money and effort to build the e-commerce on your site. Use the Big Craft Markets for this aspect of your business.
When you sell an item through the Big Craft Markets, pack the item out neatly and include either a flyer, business card or coupon in the package. If you would like, this works great to offer a 10% discount for returning and purchasing again. When you include your information, make sure your website is printed clearly and easily read on the paper. Don’t hide it. This is where you start to build your traffic to your site. On everything that you do, facebook, email, flyers, business cards…. have your website clearly marked. It is all a plus to growing your online presence.
Here are some past articles on how to get your craft business started.